Strategic Growth & Digital Operations Lead
Rutika Pahade
At Zuzh, Rutika Pahade leads our Strategic Growth and Digital Operations. With a background in contemporary art and expertise in creative direction, production management, and digital storytelling, she redefines our digital transformation and brand strategy.
By merging creative vision with data-driven execution, Rutika optimises workflows and deploys scalable campaigns—ensuring precision and measurable impact in every project.
Biography
Rutika Pahade is a contemporary artist, strategist, and creative production expert based in Bengaluru. A graduate of Srishti Manipal Institute of Art, Design and Technology, she holds a Bachelor’s degree in Fine Arts with a specialisation in Contemporary Art Practices. Over the years, Rutika has worked in diverse roles—as a Production Manager and a Creative Manager—before stepping into her current role at Zuzh as Strategic Growth and Digital Operations Lead.
Her practice has always blended the aesthetic with the analytical. From art installations and set design to digital operations and content strategy, Rutika’s work reflects a seamless balance between creative thinking and precise execution. She’s known for building workflows that support fast-paced content teams, bridging communication gaps between strategy and design, and nurturing ideas from brief to launch.
Experience
Rutika’s strengths lie in making creativity operational. With a hands-on approach to production planning, project management, and team coordination, she specialises in:
• Strategic growth planning for early-stage and scaling brands
• Digital operations and workflow systems for creative teams
• Cross-platform content strategy and execution
• Production direction across film, fashion, and branded content
• Art direction and concept development for visual storytelling
• Managing multi-disciplinary teams and timelines with clarity
Her experience across the creative industries equips her to understand both the narrative and the logistics—ensuring that ideas aren’t just bold, but also executable at scale.
Practice Areas
✓ Extensive experience in creative strategy and direction, leveraging her contemporary art background to craft compelling visual narratives and innovative campaigns.
✓ Expertise in growth-focused digital operations, architecting multi-channel initiatives and optimising creative workflows for sustainable, data-driven scaling.
✓ Skilled in developing brand narratives and visual identities that resonate with audiences and elevate market presence.
✓ Proven leadership in integrated campaign management, merging creative vision with strategic execution for consistent, impactful brand messaging.
✓ Innovator in digital content creation, pioneering fresh storytelling approaches to keep brands ahead in competitive markets.
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