Biography
With over 14 years of experience across quality analysis, creative direction, and digital strategy, Keerthy brings a rare intersection of structure and storytelling to Zuzh. A certified SEO expert and lifelong creative, she has led cross-functional roles spanning performance marketing, content systems, user journeys, and brand design.
Keerthy’s strength lies in being multi-disciplinary by design. Her journey — from QA precision to campaign ideation, and from leading visual identities to founding her own fashion brand — gives her the unique ability to zoom out on strategy and zoom in on execution with equal clarity.
At Zuzh, she works across:
✓ Search strategy and SEO architecture
✓ Brand positioning and creative storytelling
✓ Visual content planning for fashion, lifestyle, and D2C brands
✓ Platform-led growth for Instagram, Pinterest, and Google Search
✓ Style-first brand building with performance in mind
Keerthy also runs Hautepink.in, a jewellery label built on timeless design and thoughtful detailing. Her ability to blend aesthetics with performance makes her an essential part of Zuzh’s creative and strategic engine.
If your brand needs clarity, character, and a creative system that scales — Keerthy's the strategist behind the scenes making it happen.
Experience
Experience
Keerthy brings 14+ years of cross-disciplinary experience across digital strategy, brand building, and platform-led growth.
She has led performance content, search architecture, and visual systems for fashion, lifestyle, and luxury brands, both in India and globally.
Her strategic thinking is backed by hands-on execution—from scaling D2C brands to leading creative for multi-market campaigns.
Practice Areas
✓ 14 years of cross-industry experience spanning quality analysis, creative direction, and SEO
✓ Led digital growth projects for startups, agencies, and D2C brands across India and international markets
✓ Directed creative campaigns and built brand systems for lifestyle, fashion, and consumer-facing businesses
✓ Founder of Hautepink.in, a fashion label blending design thinking with market relevance
✓ Skilled in platform-led growth across Instagram, Pinterest, and Google
✓ Combines analytical rigour with creative storytelling to build digital ecosystems that scale
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