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Biography
A rare force in the digital ecosystem, Sumit Uppal holds a Master’s in Digital Marketing and is one of India’s few OMCP-certified professionals — credentials that signal deep expertise in search, performance marketing, and strategic digital growth.
With over 12 years of cross-functional experience, Sumit has led growth teams, helped startups secure funding, and played a strategic role in scaling ventures to unicorn status. Backed by a track record with Google and high-growth global startups, he fuses precision analytics, behavioural psychology, and ROI-led storytelling into performance strategies that deliver exponential results.
From algorithmic SEO dominance to revenue-led content systems and campaign architectures built for scale — Sumit doesn’t follow trends; he engineers growth.
When outcomes matter and scale is non-negotiable, Sumit is the strategist brands trust to deliver.
Experience
12+ years of digital marketing experience across India, SEA, and the Middle East
OMCP-certified and holds a Master’s in Digital Marketing
Led growth strategies for 75+ brands, including unicorn startups and global tech firms
Former Google strategist; expert in SEO, paid media, and funnel design
Helped startups raise funding, 10x traffic, and scale user acquisition sustainably
Featured speaker and consultant for performance-led digital growth
Practice Areas
Search Engine Optimisation (SEO):
Advanced, RankBrain-optimised strategies focused on long-term visibility, traffic growth, and search dominance.
Performance Marketing:
High-ROI campaign design and execution across Google, Meta, LinkedIn, and programmatic platforms, tailored for scalability and conversion.
Growth Ecosystem Design:
Structuring digital marketing systems and funnels that align with business goals, ensuring sustainable and measurable growth.
Startup Consulting:
Advising early- and growth-stage startups on hiring strategies, team structure, and lean operational models for digital growth.
Digital Team Building:
Helping founders identify, hire, and onboard the right talent to build high-performance, in-house growth teams.
Strategic Advisory:
Providing hands-on leadership for brands seeking to refine positioning, unlock new revenue channels, or prepare for funding.
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